Professional Music Strategies

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Money Back Guarantee If you are a professional musician that purchases this book and applies the strategies, here is my guarantee to you. If you don't see an increase in business of at least one hundred times what you paid for the book, I will cheerfully give you your money back.

What Professional Music Strategies is about

Earning a living as a professional musician is hard. But the truth is that it is not as hard as some think. It just requires a certain mindset that most musicians don’t have: a business mindset.

After fifteen years as a CEO and entrepreneur, I have learned some things about business. As a concert pianist who has recorded seven CDs, two TV concert tapings that air around the world and numerous educational products for pianists, I know some things about music too.

This book contains a no-holds-barred strategy that I use myself in my music business. The book is divided into three large sections dealing with the three major components of a successful music business: products, marketing and distribution.

It is important to realize how the music business has changed in the past ten years as distribution has moved online. In this book, I tell you exactly how to capitalize on the new selling models and maximize your earnings in whole new ways.

About Me

After a very lukewarm career start as a software programmer, I jumped on the Internet ecommerce bandwagon in 1999. Since then, I have founded and sold two multi-million dollar companies. In my early 30’s, I started a very improbable career in professional music and have built it to a solid six figure income.

Last year, I sold my last company outside music and am now focused on music entirely. I live with my wife Marla and four children in Monroe, GA.

Table of Contents

Getting Started7
Chapter 1: Overview of this Book12
What a Music Business Looks Like13
Taking Inventory16
Chapter 2: Products20
Revenue Opportunities Available in 2014 for Professional Musicians20
Online Royalties22
Digital Distribution23
Website Sales24
Concerts24
Publishing25
Advertising25
Traditional Distribution26
Educational Products and Teaching26
Songwriting Licensing27
Licensing to Commercial Enterprises Such as TV and Movies27
Chapter 3: Marketing28
A Realistic Look at the Landscape29
The Pyramid of Marketing30
Major Marketing Platforms38
Your Website39
Newsletter62
Facebook65
YouTube72
Other Social Media Platforms86
Offline Platforms90
The Offer92
Chapter 4: Distribution96
The Trends97
Financial Services98
Order Fulfillment and Shipping101
Providing Customer Service105
Digital Distribution106
Streaming Distribution110
Licensing and Royalties Collection Agencies112
Other Areas of Distribution115
International Distribution115
Sheet Music116
YouTube Licensing117
YouTube Advertising117
Licensing Music for Use in Movies and TV117
Appendix: Other Important Topics119
Hiring Subcontractors To Do Work for You119
Paid Search Strategy124
Organic Search Strategy131
Questions and Answers About Music Production137
Important Terms to Know142
Recommended Products, Companies, and Vendors148
About Greg Howlett154