What Professional Music Strategies is about
Earning a living as a professional musician is hard. But the truth is that it is not as hard as some think. It just requires a certain mindset that most musicians don’t have: a business mindset.
After fifteen years as a CEO and entrepreneur, I have learned some things about business. As a concert pianist who has recorded seven CDs, two TV concert tapings that air around the world and numerous educational products for pianists, I know some things about music too.
This book contains a no-holds-barred strategy that I use myself in my music business. The book is divided into three large sections dealing with the three major components of a successful music business: products, marketing and distribution.
It is important to realize how the music business has changed in the past ten years as distribution has moved online. In this book, I tell you exactly how to capitalize on the new selling models and maximize your earnings in whole new ways.
After a very lukewarm career start as a software programmer, I jumped on the Internet ecommerce bandwagon in 1999. Since then, I have founded and sold two multi-million dollar companies. In my early 30’s, I started a very improbable career in professional music and have built it to a solid six figure income.
Last year, I sold my last company outside music and am now focused on music entirely. I live with my wife Marla and four children in Monroe, GA.